Corporate Strategy

Corporate Strategy refers to the overarching plan and direction a company takes to achieve long-term goals and objectives. It involves the allocation of resources and the establishment of a framework that guides the company’s overall scope and approach in relation to its market environment, competitive landscape, and organizational capabilities. Corporate strategy encompasses decisions regarding which markets to enter or exit, how to allocate capital across different business units, and how to leverage core competencies and strengths. It also includes considerations of mergers and acquisitions, partnerships, and product diversification. The aim of a corporate strategy is to create sustainable competitive advantages and drive the overall growth and success of the organization.